Explore the territory
One ROUTE at a time

Routes designed to help you discover Noroît as a whole, at your own pace, with room for detours and meaningful stops.

Explore The Routes

Choose a route based on what inspires you: nature, adventure, calm, culture, or waterside landscapes, and let the land guide you.

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Adventures
Recharge

The Open-Air Route

7
Days
6
Nights

This route invites you to discover Northwestern New Brunswick through its natural landscapes, welcoming communities, and outdoor experiences. From Edmundston to the region's scenic roads, each day allows you to explore nature, enjoy local cuisine and take full advantage of the territory.

Summer
Spring
Discover the ROUTE
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April 2, 2026
Family
Adventures
Recharge

Route of Family Memories

6
Days
5
Nights

Discover Northwestern New Brunswick through a family tour full of outdoor activities and adventures. Between botanical gardens, zip lines over the falls, water parks and hikes at Mount Carleton Provincial Park, this itinerary combines nature, leisure and discoveries for the whole family.

Summer
Spring
Fall
Winter
Discover the ROUTE
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April 2, 2026
Gastronomy
Adventures
Culture

Local Flavours Route

5
Days
4
Nights

Discover Northwest New Brunswick through a tour that combines heritage, local gastronomy and spectacular landscapes. Between the impressive Grand Falls Gorges, the historic villages of Madawaska, and the gardens of Edmundston, this itinerary invites you to explore the authentic culture and flavors of the region.

Fall
Summer
Spring
Winter
Discover the ROUTE
icone de marque - flèche verte
April 1, 2026
Recharge
Adventures

The Boreal Escape Route

4
Days
3
Nights

This tour offers you a wellness and relaxing getaway in Northwestern New Brunswick. Between the spectacular landscapes of Grand Falls, a rejuvenating retreat at Jolie Vie Wellness Retreat and the peaceful gardens of Edmundston, each day invites you to slow down, enjoy nature and take care of yourself.

Fall
Summer
Winter
Spring
Discover the ROUTE
icone de marque - flèche verte
April 1, 2026
Culture
Recharge

Roots & Traditions Route

5
Days
4
Nights

Immerse yourself in the heart of the history and culture of Madawaska thanks to an itinerary that will take you from Saint-Quentin to Edmundston via Grand Falls. Between heritage houses, museums, art galleries and iconic landscapes of northwestern New Brunswick, this itinerary invites you to discover the unique cultural and artistic identity of the region.

Spring
Fall
Summer
Discover the ROUTE
icone de marque - flèche verte
April 1, 2026
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ROUTES ARE AT THE HEART OF THE NOROÎT EXPERIENCE.

THEY OFFER A COHESIVE WAY TO DISCOVER THE Territory -CONNECTING LANDSCAPES, ROADS, AND COMMUNITIES RATHER THAN SIMPLY A LIST OF STOPS.

Here, you don’t just pass through, you take the time to understand how the region unfolds from one place to the next. Designed as sources of inspiration, the routes follow real roads while remaining flexible.

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Discover Noroît in pictures. Follow @destinationnoroit.

Destination Noroit - Nouveau-Brunswick - summer activites in Northwest
Destination Noroit - Nouveau-Brunswick - discover the Northwest
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Destination Noroit - Nouveau-Brunswick - campaign launch - visit the Northwest
Destination Noroit - Nouveau-Brunswick - discover activites in the Northwest
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