We can say Noroît When we talk about
North—West.
Welcome to Noroît, Northwest New Brunswick, like you've never experienced it before.
Here, Time is STILL A LUXURY. WE SLOW down. >. WE take time to breathe.
Noroît is discovered through its scenic routes, authentic stops, and warm hospitality.
A region to explore in loops, always leaving room for the unexpected.
Choose your route.
Let the rest surprise you.
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The Open-Air Route
This route invites you to discover Northwestern New Brunswick through its natural landscapes, welcoming communities, and outdoor experiences. From Edmundston to the region's scenic roads, each day allows you to explore nature, enjoy local cuisine and take full advantage of the territory.

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Discover the Spirit of the North>West.
Noroît has been shaped by water, the seasons, and the routes that connect people.
Forests, rivers, and villages come together to form a living region, best discovered at a slower pace, taking time to understand what connects each place.
Where three borders meet, Edmundston is a city where cultures and landscapes come together. Between mountains, rivers, and a vibrant downtown, nature is always close at hand. An ideal starting point for discovering Noroit, Edmundston blends urban energy with wide-open spaces.






























Grand Falls stands out for the power of its river and the beauty of its landscapes. Its iconic falls are as impressive as the panoramic views that surround them. Between spectacular nature, local heritage, and delicious culinary discoveries, the region invites you to pause, take it in, and enjoy the moment.
Haut-Madawaska is discovered at the pace of its scenic routes and the villages that line the river. Here, open landscapes, generous nature, and local traditions tell the story of the region. A peaceful place where every detour offers a new perspective.
In the heart of the great forests of northwestern New Brunswick, Saint-Quentin is a destination shaped by nature and the seasons. Trails, rivers, and wide-open spaces invite you to move, breathe, and explore. Here, Acadian spirit and a love for the outdoors create a warm atmosphere where every visit becomes an adventure.
In the Vallée-des-Rivières, water shapes the land and guides the routes that connect its villages. Between forests, panoramic views, and authentic stops, the region is discovered at an easy pace, through encounters and landscapes. A place where you take the time to experience Noroît differently.




